We now need to complete our analysis of the advert transcriptions, and compare and contrast them with reference to our categories of analysis. We will carry out a pilot study of our participant involvement and then the experiment proper. Finally, with reference to the background supporting literature we have been investigating, we will come to a conclusion regarding the linguistic content of TV and radio adverts, noting and explaining any differences between them, if there are any.
Sunday, 17 November 2013
What we have done and what he have left to do
Since the last progress update, we have selected three pairs of adverts, each belonging to the same subject and general campaign, and containing one TV example and one radio example. After a general analysis of transcriptions of these adverts, we have decided on three specific categories to focus on, which serve as the basis of the in-depth analysis now in process. These categories are: grammar, phonology and media (significant non-linguistic features of each advert). We have also briefly planned the involvement of participants in our investigation to watch and listen to our advert pairs and comment on their opinions of them.
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Thanks for the update. This is a good summary of both progress and plans. I'm unclear what the 'experiment' is and what you hope to find out from your informants. I also wonder what you mean by 'media' - is this 'significant non-linguistic features', and if so what are these, and how are you deciding what is 'significant'?
ReplyDeleteI suspect you know what you mean here, and if that's the case it may not matter that I don't! Keep in touch, let me know if there's anything you need help with, and good luck with the next stage.
Apologies for the lack of clarity around the 'experiment' - it's less sinister, but hopefully more useful than it sounds. It's basically just the invitation of a few people members of the group know who would be happy to watch and listen to one or more of our advert pairs and give feedback on them in general. That way we can see if our findings about the adverts corroborate with people's opinions to any extent.
ReplyDeleteAs for the 'media', those are 'significant non-linguistic features', and would most likely just be sound effects or soundtracks for radio, and visual aids for TV that might be important to discuss alongside the linguistic features of both.
OK, thanks for the clarification. I have sent Aman a response to her query, copied to you all, by email. Good luck with the next stage.
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